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Prepare to step into the unexpected as Alice in Wonderland: Down the Rabbit Hole makes its spellbinding debut during San Diego’s pop culture event of the year.

Running July 23rd to July 27th, 2025, this limited-time immersive pop-up invites guests on an unforgettable journey blending surreal design, live performance, and interactive storytelling. No Comic-Con badge required.

What is Down the Rabbit Hole?

This multi-stage immersive experience begins as guests step through a mysterious keyhole on

5th Avenue and descend into a fully themed walkthrough inspired by Lewis Carroll’s

Wonderland. From dreamlike landscapes and mind-bending illusions to mischievous surprises

around every bend, the walkthrough leads deeper into the fantasy -culminating in a highly themed bar and lounge where the story continues to unfold.

Experience Highlights:

-Immersive Wonderland Entry: Begin your journey by stepping through a giant hedge keyhole into a surreal, storybook world filled with bold visuals and strange logic.

-Themed Walkthrough Adventure: Navigate an interactive maze of whimsical scenes, where perspective shifts and every corner holds a curious discovery.

-Bar/Lounge Experience: Conclude your journey in an immersive bar and lounge, where Wonderland-themed food and drinks are available for purchase — though you may have to solve a riddle to get your menu.

-Live Performers & Spontaneous Scenes: In the lounge, characters roam through the space, sparking interactive scenes and mini-performances throughout the day. Every visit offers a slightly different chapter in this living fairytale.

-Wonderland After Dark (21+):

When night falls, Wonderland gets wild. From 8:00 PM to midnight on July 24–26,

Wonderland After Dark invites guests 21 and over into a playful nightlife experience featuring live performers, bumping music, and surreal surprises.

Participant Information:

Dates: July 23rd to July 27th, 2025

Experience Hours:

• 9:00 AM – 8:00 PM daily (limited hours Wednesday)

• Wonderland After Dark (21+): 8:00 PM – 12:00 AM (Thursday to Saturday)

Location: 534 5th Avenue, San Diego, CA 92101

• Just steps away from the convention center

Tickets: General Admission includes access to the immersive walkthrough and themed lounge.

• Themed food and drinks available for purchase.

• No Comic-Con badge required.

On-Sale Date: Tickets go live Friday, July 18, 2025 at 11:00 AM PT at SanDiegoWonderland.com

See you in wonderland…